Hyundai sailed into this period with a strong tailwind and looking well established. The market is tight and Tata was was proving to be stiffer opposition so how would Hyundai react.
2019: As usual, with new models keeping the range fresh. The Venue compact crossover (picture below the sales chart) was successful as you would expect and the Kona also turned up but in tiny numbers.
2021: The small to medium sized Alcazar crossover (above) was introduced and understandably was solid without being spectacular saleswise. Meanwhile, the slow selling Elantra was withdrawn.
2022: Hyundai's market share slipped noticeably to 14.4%, the lowest since 2012 and the second lowest since 2007. It may be a temporary blip but one to watch. India is not, for the most part, an easy place to be in for a car company. Tata is on the up and close to passing it.
As for the pictures on their website as seen here, they are embarrassing. Computer generated but they are not very well done to boot. It's not just with Hyundai either. It seems to be an increasingly common practice, especially in Asia. You can't beat well taken photographs but can some manufacturers not be bothered?
The first in the series can be seen by clicking here.
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