Porsche Production By Model : 1991/2 - 2014

Porsche is an iconic sports car brand that had to change. It was hard to survive on just sports cars so branched out into SUVs. Some wondered if that would dilute the brand but it didn't and made the company much more profitable. It became part of the VW Group around 2010.

One problem I had with the data was the production figures from 1991/92 to 2009/10 cover July to June. The 2010 figure then becomes a calendar year figure. The issue with this is that there is a six months overlap of data. Therefore the totals at the bottom of the page for some models are slightly inflated. Another was fitting all the columns in but that is the limitation of this format.

Yr	Cayenne	Macan	911	Box/Cay	Panamera	918	928	944/68	Other	Total
91/2	-	-	12,823	-	-	-	1,132	5,182	4,097	23,234
92/3	-	-	7,950	-	-	-	730	3,803	2,599	15,082
93/4	-	-	13,771	-	-	-	633	2,385	2,559	19,348
94/5	-	-	17,293	-	-	-	470	316	2,712	20,791
95/6	-	-	20,132	82	-	-	28	-	-	20,242
96/7	-	-	16,488	15,902	-	-	-	-	-	32,390
97/8	-	-	19,120	18,887	-	-	-	-	-	38,007
98/9	-	-	23,056	22,063	-	-	-	-	-	45,119
99/0	-	-	22,950	25,865	-	-	-	-	-	48,815
00/1	-	-	27,325	28,457	-	-	-	-	-	55,782
01/2	-	-	33,061	21,989	-	-	-	-	-	55,050
02/3	24,925	-	29,571	18,788	-	-	-	-	-	73,284
03/4	41,149	-	26,920	13,462	-	-	-	-	-	81,531
04/5	41,299	-	29,334	20,321	-	-	-	-	-	90,954
05/6	35,128	-	36,794	30,680	-	-	-	-	-	102,602
06/7	36,169	-	38,959	26,712	-	-	-	-	-	101,840
07/8	48,497	-	34,303	22,356	3	-	-	-	-	105,159
08/9	32,640	-	27,776	14,403	1,920	-	-	-	-	76,739
9/10	33,925	-	23,456	13,902	5,448	-	-	-	-	76,731
10	39,428	-	19,979	12,061	24,096	-	-	-	-	95,564
11	62,004	-	21,748	12,207	31,834	-	-	-	-	127,793
12	83,208	-	28,419	13,316	27,056	-	-	-	-	151,999
13	81,916	312	29,751	28,996	24,798	35	-	-	-	165,808
14	66,005	59,363	31,590	23,211	22,383	545	-	-	-	203,097
Total	626,293	59,675	592,569	383,660	137,538	580	2,993	11,686	11,967	1,826,961

Date source: Porsche / VW Group.

Porsche was a small, exclusive sports car maker. That was a difficult place with all its eggs in the sports car basket so to speak. By moving into the SUV market, it gained the security and profits that such vehicles offer. The first SUV took sales past the 100,000 mark and the second over 200,000 units. The Panamera car was another diversion, one less successful due in part to its ugly duckling appearance.

From 2010, Porsche started making hybrid vehicles and that has given sales a boost. It is a now a very profitable car maker and that will help VW Group through it's cheating scandal.