Lexus Sales : 2024-26 (Q1-Q3)

Lexus is well respected premium brand, especially in North America. Sales tick along without setting the world on fire but makes steady progress. 

In 2024, deliveries were up 3% and 2025 followed that up with a 4% uptick. Would the momentum continue into 2025? It's a third down with Q4 to go and while Q4 is usually the best quarter of the year, it's seems unlikely 2025 will be matched. Year on year, Lexus is down 9%. 

The reduction is due to several smaller issues revolving around, supply issues, production and discontinuations. All up, a good result for 2026. 

Data source: Toyota Group. 
Photo source: Lexus NZ (LX & LBX).

Regions: North America has 49% of global sales. Asia (without Japan) accounts for 24%. Japan is just over 10%, so Asia is slightly better than a third of all deliveries. 

I presume the Middle East's poor performance has something to do with the conflict there. Latin America and Africa are not strong for Lexus but improving.