
Proton has always relied on its protected domestic market. Things got tough when local rival Perodua took much of that away from them. Proton is fighting back with Geely taking a 49.9% stake in the brand in 2017.
Using Geely technology and starting to take an interest in exports, Proton is looking up. Q1 2026 is up 40% despite the Malaysian market being down 3%. It took 26% of the total market, the highest since 2011.
Picture source: Proton.
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