Finland Passenger Car Sales : 2026 (Jan-July)

Data source: Tilastokeskus.

Registrations were up 12% in July and up 2% YTD. The 2025 share figure below is for a full year. 

Toyota is the perennial leader and despite losing some of its lead, is not threatened. Škoda overtook VW and moved into second place. 

Tesla (+48%) and BYD (+67%) share are doing well as is Smart (+106%), the latter having being reinvented as a full electric brand and executed in a 50/50 joint venture between Mercedes-Benz and Geely.

Photo source: Toyota (Corolla Cross) Finland.