This tiny principality of 40,000 people and 160 square kilometres or 62 square miles makes a living mainly manufacturing quality industrial goods and financial services. It obviously pays as can be seen by the best selling brands.
Registrations are down 11% in 2025. Compared to the previous ten year average, it was down 21% YTD. It is the lowest taol since 1976! I know, it's tragic that have data going back that far.
BMW is currently on top, a palce it last occupied in 2020. It has relative advantage over Mercedes and Audi but with such small numbers, change is a constant. VW was a long term leader here but this is the second year it has been back at fourth place.
Data source: Liechtensteinische Landesverwaltung.
Photo Source: Land Rover Liechtenstein.
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