Toyota took the lead in Panamá during 2024 and hasn't looked back. So far this year, it has taken one in five sales and that is substantial in a market not protecting local manufacturers through import duties.
Kia and Hyundai also do well but then it drops away quite sharply. Asian brands are the most popular with many new Chinese ones adding to that.
In all eighty brands are competing here in the passenger car and light commercial sector. Despite that, as we have seen, the big guns are still firing plenty of shots back.
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