Registrations were +11% in 2025 and up 22% when compared to the average over the previous ten years. 2025 is not a record year, but certainly up there.
Toyota took the lead in Panamá during 2014 and hasn't looked back. It's 19% market share is substantial in a market not protecting local manufacturers through import duties.
Kia and Hyundai also do well but then it drops away quite sharply. Geely and Suzuki are just over the 5% share mark. Asian brands are the most popular with many new Chinese ones adding to that.
In all, ninety brands are competing here in the passenger car and light commercial sector. Despite that, as we have seen, the big guns are still firing plenty of shots back.
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