Lamborghini Global Model Sales : 2023/24 (Q2)

When Lamborghini introduced the Urus SUV, it opened the marque to a new audience and lifted volume and no doubt profit. However, it may have reached its peak at just over 3,000 units per annum. In fact what saved Lamborghini from a small slide in deliveries was the replacement for the Aventador, the Revuelto. 

It will always be a niche player but one that has a unique character. They are too flamboyant for me (and too costly) but the well heeled extroverts out there will ensure it's not too short of customers. For 2024, deliveries could be about 11,000 in total. 

Data source: Audi. Pictures Lamborghini.

Region: Europe is the leading region for the marque, with the USA not too far behind. China is lower than I expected while 'Other' is strong. I assume the Middle East will be a major part of the latter figure.