30 August 2024

Europe Medium Volume Mainstream Brands : 2024 (Jan-July)











These are the mainstream brands that inhabit the 1090-300,000 sales bracket in the timeframe here considered. A couple of them were once in the next bracket up and they are the top two here. The Opel/Vauxhall brands were overtaken for the top spot in 1997, never to return. That was when European sales were Western only. Ford was top in 1997 (for a year) and was second as late as 2014. They are currently 12th (Ford) and 13th. 

Ford is moving away from passenger cars, relying more on SUVs and LCVs which are not covered here. More profitable but is there nothing to be made from selling cars? Others seem to manage. 

The Puma (picture below) and Kuga are the top two with the Focus still third but for how long? The end of 2025 apparently. The Fiesta has recently ended production. No wonder sales are down 18%. If profits are strong, I guess that's what matters when all said and done. 

Opel/Vauxhall is still very much in the passenger car mode, the Corsa making up 37% of sales this year. The Astra is also doing OK. The brands will be all electric by 2028, a bold move that will surely affect volume. It was planned before BEV sales started to stall.

Citroën is up a healthy 14% and in 15th overall. It has done better years ago but never a top five brand that I'm aware of unless it was back in the mists of time. The C3 is the reason for the upward sales, making up 46% of the total. 

Fiat certainly isn't what it was in the 1980's and before. New models are on the horizon so we will see how that pans out. For now, the Panda is the best selling model with 38% of Fiat's total. 

Nissan is up 16%, driven by the Qashqai (top picture) and Juke models. Between them, they account for 77% of Nissan's sales. SEAT and its spun off sibling Cupra are having a good year. The Cupra Formentor is the best selling between them both. 

MG is up but for how long with tariffs kicking in. The ZS is the best selling of the range. Suzuki is also going well with the Vitara the top selling model. Mazda is ticking along with its three top models all selling in about the same numbers. That's the CX-5, CX-30 and Mazda2. 

No comments:

Post a Comment