VW and its premium marque Audi come together here to see how they are going in 2024. Mainstrean Euro brands are thin on the ground in the US, Fiat being the only other example and they are rarer than hen's teeth. However, it's a different story in the premium segment where Euro marques are as popular as lederhosen at an Oktoberfest.
VW: The Atlas large SUV leads the way, up 33% and 30% of the total. The Tiguan also did well, up 10%. The Jetta is up, now the only sedan left as the Arteon appears to be on the way out.
Overall a 26% increase is impressive with most models contributing to that. The range is more limited than in other markets but in this market all that is needed.
Audi: In contrast, sales are down 14% so far, with the Q5 leading the way with a 30% drop and 11,000 fewer registrations. The Q3 is up 60% but unable to negative the volume loss of its larger sibling.
Overall a 26% increase is impressive with most models contributing to that. The range is more limited than in other markets but in this market all that is needed.
The ID.4 is currently the sole electric model and has slipped back. The headlong rush to get into that arena hasn't proved to be the eldorado it was expected to become by now.
The range is wider but now half the unit sales of VW but Audi is a more premium product. Audi gives the impression that it's pulling back on chasing volume and if that is the case, not a bad move.
Data and picture source: VW Group.
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