Volvo / Genesis US Model Sales : 2023/24 (Q2)

An unusual mix of premium marques here with a long established Swede and a new brand enjoying success at home in a super protected environment and using the volume benefits that brings to reach offshore. 

Premium buyers are conservative and brand conscious so not always easily wooed. Volvo has a solid customer base and has recently attracted new customers as it returns to the former success it once enjoyed. Genesis has to work to establish a reputation Are they going to crack the US? At least in the USA they are more inclined to look at something different. 

Volvo: Sales were up 2% with the 60 Series up 146%. That counted the C40's downward slump by 86%. Wow. Apparently, hybrids are doing well for Volvo but electric less so. This rush into electric may be premature for Volvo and others too.

SUVs lead the way with for Volvo with the three at the top of the sales chart to the right of that persuasion. The usual USA's bigger is better philosophy is manifest as well. 61,000 sale is a good result I'd have thought.

Genesis: Arriving in the USA in 2016, sales were at first up and down but for the last two years there has been a strong increase. That has slowed in 2024 with no new models added. 

So far the total increase is 3% with the GV80 up 22% and the G80 down 23% (G is for sedan and GV SUV). 

Genesis is still a small player in the premium arena but it's early days. As already noted, conquest sales are a challenge in the premium segment. 

Data & pictures: Volvo & Genesis. V60 above & the GV70 below.