Two brands from the same stable but carefully managed to be sufficiently distinct from each other. Could the differentiation between them be greater? I guess it's working as it is.
Hyundai: Sales are up slightly (by 1.25%) despite the top three all being down.
The Tucson SUV is the clear best selling model for Hyundai. The Elantra, Sonata and Ioniq 6 show that US buyers still quite like their sedans but not as much as they used to.
They took 25.1% of sales in 2024 so far (26.7% in 2023). The Elantra is down 16.7% and the three sedans combined are -3.7% so the shift in tastes continues.
Kia: Sales are down slightly (by 2%) despite the top two being up 13% and 11.5%. The K5 on run out and that has affected the total. The EV9 has arrived this year and has already nearly chalked up 10,000 sales.
The Stinger has already left without a replacement but a K4 model is coming which seems to be replacing both the Forte and K5, slotting in between them in terms of size.
Data and pictures: Hyundai and Kia.
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