GM US Model Sales : 2023/24 (Q2)

GM has a four brand portfolio it uses to satisfy its US customers. How are they faring in these challenging times? Let's find out. 

Chevrolet: This is the volume brand for General Motors with about 842,000 sales for half the 2024 calendar year. That's down 1% on H1 2023 so a solid result. It contributed 65% of GM's US sales for the H1 period.

The big Silverado pick up gained 5% so that will be good for the bottom line. The Equinox (picture above / +2%) and Trax (+230%) complete the top three list. 

The electric Bolt EUV was a crossover version of the Bolt hatchback. They have both been discontinued with a new model planned but not as yet. The Camaro muscle car has also finished its run for the time being. An SUV version will come out soon but whether that would fit the muscle car tag remains to be seen.

GMC: The truck making brand; SUVs and pick ups to be precise. The Sierra, Canyon and Hummer make up the pick up side of the business while the Terrain, Yukon, Acadia and Hummer belong to the SUV range. Hummer seems to straddle the two categories with both pick up and SUV variants.

The marque makes up 22% of GM's sales for the year so far. Terrain sales were up 31% while the Acadia was down 56%. A third generation Acadia has recently been released.

Buick: A modest range of vehicles, all under the crossover / SUV classification. Considering that, I expected more sales than 90,000 or 7% of GM sales. That can be attributed to the fact that it is semi-premium, neatly nestled between Chevrolet and Cadillac. 

Total Buick sales were up 11%, the only brand within GM that grew in H1 of 2024. The Envista crossover (pictured below) was the reason for that. 

Cadillac: The smallest GM division with 74,000 sales YTD and just under 6% of the GM total. The range is quite broad, with seven models listed by the company. 

The Lyric electric crossover is the sole model that increased but overall the marque was down just 2%. 

Data & picture source: GM.