25 July 2024

Ford / Lincoln US Model Sales : 2023/24 (Q2)





Ford: Sales were up 3% YTD, just short of a million units finding new private homes or corporate parking lots. All of this done without virtually any sedan passenger cars. The Mustang would be the only one and that represents less than 3% of total sales. 

The F-Series pick up commands 35.4% of the total, down from 39.5% a year ago. The Maverick pick up (pic above) was up 81% so it more than compensated for the F-Series. The Ranger is a slightly larger size to the Maverick but dearer and not selling anywhere near as well. 

The Transit van was up 28% to 82,000 sales but the Transit Connect was down 15% to 7,400. The E-Series light truck was up slightly. 





Lincoln: One of the success stories of 2024, perhaps the success story. All the models increased (bar the big Navigator SUV) which gave the marque a 25% overall gain. They achieved 42, 33 and 45% growth for the top three models of the range repectively.  

The range is without a sedan but that is not a surprise these days. The Nautilus is pictured above. The sales increase by Lincoln certainly has the mercury rising. 

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