Registrations were down 20% in August and minus 8% YTD. Volvo's market share of 18.5% is the best since 2020 which is an amazing number considering the fairly limited range of vehicles they offer. Local support at its best. A few years back, I thought that VW would eventually overtake Volvo as it closed the gap between them but that's an unlikely outcome as the gap substantially widens.
The best selling models for the year so far were: Tesla Model Y (9,488), Volvo XC60 (8,905), Volvo 60 Series (5,295), Volvo EX/XC40 (5,147) and the Volvo EX30 (4,383).
Data source: Bilsweden.
Thanks to you I just got a crash course in recent market developments. Thanks for it, I love your blog!
ReplyDeleteI appreciate the feedback and glad it was of help.
Delete" Local support at its best"
ReplyDeleteThis actually takes too, Volvo's pricing at its domestic market outcompetes import brands.
Local support has to be backed by the local industry. People will not pay top price out of loyalty.
DeleteWhat I meant by the comment is if the price is reasonable, they get behind their local product.
Delete