The SEAT and Cupra offensive is now paying dividends for the VW Group, especially the latter. Their combined 2023 production was 533,600 units, up from 420,000 and up 27% for the year.
SEAT: The main brand that has struggled for decades to justify its place in the company. With costs shared with the Group but especially Cupra, things are looking rosy. A 15% after a 27% drop the year earlier is a strong turn around.
Data source: VW Group.
Cupra: The new stand alone brand with a youthful, sporty image is doing the business. A 109% increase in 2022 follows by a 45% jump in 2023 say it all really. In 2022 there could have been some muddying of the waters between brands regarding the figures as Cupra became fully separated from SEAT.
Regional deliveries: This is a European brand that is dabbling outside of that region. It is pushing in that regard but it will take time.
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