Registrations in 2024 for new cars were up 6% in September but down 23% YTD. This is due at least in part to an economic slowdown. It may also reflect the reality that constant price increases have now pushed new cars out of reach of many who would have otherwise bought one. Changes in rebate policies is disruptive too.
Total sales thus far are 61,458 units. Added to that were tens of thousands of used cars, almost exclusively sourced from Japan. They are faring better than new, for now at least. A useful alternative to overpriced new cars.
What a difference a year can make, especially when adding government policy uturns. Out went rebates and fees favouring or punishing purchases based on emissions and that caused a dramatic shift in models purchased. From April of this year, electric and hybrid cars which previously did not contribute to roading costs will be paying a road user charge.
For brands strongly favouring electric models, MG (-35%), Tesla (-65%), BYD (-70%) and Polestar (-62%) all suffering market share collapse in a market already on a downward slide. It shows how much subsidies prop up low emissions cars. I didn't call them environmentally friendly as I wonder if they really do qualify to be called such.
Premium marques are going better than mainstream brands which is normal when a market contracts. Chinese brands are still arriving, the Tank now coming under GWM but I can't ascertain how many. Omoda has been going six months and Jaecoo four.
Best selling passenger car models are: Toyota RAV4 (6,309) which is way out in front, then the Mitsubishi ASX (2,656), Mitsubishi Outlander (2,525), Kia Seltos (2,374), Suzuki Swift (2,128) and the Ford Everest (1,492).
The Ford Ranger is classed as a commercial vehicle in NZ so isn't included below but it is truly the best selling model with 8,729 units sold so far, ahead of the Toyota Hilux (5,668) and Mitsubishi Triton (3,544).
Data source: MIA.
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