Land Rover Model/Regional Sales : H1 2023-24

Land Rover is a popular marque with a global following. It has a reputation for offroad capabilities and all vehicles have that in them. That ensures they have a loyal following, even if the owner doesn't need it. It's nice to know it is there if required. So how are sales going?

Data & picture source: JLR.

Models: The Defender has well established itself as the leading model with 29% of the total. It also enjoyed an 8% increase for the first half of the year. Supply has improved so hopefully wait times are down.  

Next is the Range Rover Sport which was up 44% and accounted for 19% of the total. The Range Rover was next, up 1% and still a strong selling model with 36,269 sales. The Evoque held its own with a 3% gain but the Discovery Sport dropped slightly by 5%. The Discovery was up 2%, a good car it is but not fully appreciated

Regions: North America grew 30% and increased its contribution to 25%. The UK was up 17% but China dropped from first last year and was down 5% with the market there muted.  

Europe slightly gained but its contribution is modest while the rest of the world matches it in terms of volume. Overall sales were up 18,000 units for the six month comparison. 

Summary: A good result that was achieved in a global market not exactly booming. With the product mix swinging toward larger ticket cars, profits have lifted. The rest of the year may prove more challenging for all car makers so what's in store for LR will be interesting to see.