One of my criticisms of JLR has been its rather indifferent treatment of Jaguar over the last couple of years Well, now Jaguar is getting some love and the first half of 2024 is proof of that. Sales are up 8% (up 17% Q1 so slowing a bit). Now we dig a little deeper.
Models: Some of the changes in just a year are sizable, more so than usual. The F-Pace medium SUV led the way with volume up a more than useful 17% increase over the comparable period a year before and taking 39% of total Jaguar sales.
The XF medium / large passenger car is down 10% which is a reasonable result. The compact E-Pace SUV was up 49% from an admittedly poor 2023. Supply was obviously the issue. The XE medium sized car dropped 25%, the soft Chinese market having an effect there as that is now its main market.
The i-Pace was well up (+39%) which again was surely due to supply constraints being eased. Finally, the F-Type sports car is being retired and that may have spurred a sales increase (+9%) as the last ones are snapped up. Numbers dropped in June though as the run out progresses.
Regions: Again some drastic changes here. The UK jumped from 22 to 32% of total sales, up 58%. China was clearly the biggest market in 2023 but not now with a drop of 13%. North America did well with a 39% gain.
Europe became less important with a slump of 33%. That may change as the year progresses as only 3,875 sales over six months for that whole region is poor. Finally, the rest of the world was up 10%.
Summary: A really strong performance as Jaguar dealers presumably got better supply. The styling of the cars is of a high quality so they remain good looking as time passes.
Data source: JLR. Lower picture: Greencarguide.
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