With registrations in Italy at a low 1.3 million in 2013, things improved to the point of nearly two million in 2017. This was hugely important for Fiat and by that time, sales exceeded 400,000.
The Panda series three arrived in 2011 but had no effect on sales but gradually things did improve. By 2017, this one model accounted for over a third of Fiat sales in Italy. The 500 and 500L were ticking along very consistently and the Tipo (pic above) taking over from the Bravo was an improvement in volume.
The Punto was slowly on the way out but the 500X (pic below) made up for that although not a direct replacement. The Qubo was boxing along consistently and the Freemont disappeared quietly.
Market share was holding up just over the 20% mark, matching the upward trend in registrations. Would that be a minimum level for Fiat in its home market?
For the final in the series, simply click here. Picture Source: Netcarshow.
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