With overall registrations down, Mazda's sales upturn meant its market share increased from 3.9% to 4.4%. It doesn't rely on Kei cars like some do with only 16% of sales coming from that segment. It therefore has to do battle with Toyota and that is an immense task in Japan.
The Models:
The CX-5 SUV is now the leading model, having taken over from the 2 hatchback. After that, it filters down quite evenly to the Scrum minivan. The CX-60's arrival (picture at the top) gave a little impetus to total sales. The Flair (picture above) sells in small numbers as does the MX-30 (picture under the chart).
Summary: A brand fighting hard for market share in Japan. Toyota taking a monetary share in the company will help with both image and technology.
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