Daihatsu makes small, reliable cars that now sell only in Asia. Anyone such as myself that has owned one can testify to their exceptional dependability and suitability as a city car. So it's a shame that Toyota withdrew them from many markets but they obviously did the maths and decided that was the best way to go.
The brand scored just over 11% of total registrations in Japan. Most of the range is in the Kei category of small, economical vehicles not sold outside of Japan. 91% of local sales are of that type. Daihatsu maintained its domestic market share despite reduced volume. The list below has 'regular' cars in purple and Kei cars shaded in yellow.
The Tanto is a tall, boxy car (see picture above). It's a style popular in the Kei category as it maximises space within a compact footprint. Over 100,000 were sold.
The Mira e:S is a tiny city car that majors on fuel efficiency. There is a Tocot derivation that is boxier in appearance with sells in much smaller numbers.
Third in popularity is the Taft, an SUV styled hatchback that has been a successful addition to the range since 2020.
Then comes the mini MPV Move Canbus which has what I consider is quite a cute appearance. Very practical too no doubt.
In 5th place is the Move, a tiny city car with the same dimensions as the Mira e:S but taller in stance.
The Rocky is the best selling 'regular' sized SUV within the Daihatsu range which is the same basic vehicle as the Toyota Raize.
Summary: A successful brand in the selected Asian markets it sells in. However, procedural irregularities in crash test approval applications came to light in early May 2023. The company has ceased deliveries (the scale of which I'm not sure of) while it remedies the situation. It is due to modifications affecting side impact protection.
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