06 January 2024

Turkey Passenger Car Sales : 2023



















The Turkish market is subject to fluctuation swings and 2023 is one on the positive side. December registrations were +46% and for the year +62%. A strong result and a record year. The previous best was 757,000 in 2016 so 2023 was 205,000 more than that!

Turkey is odd in that it is one of the few countries in Europe with import duty to protect local manufacturing. It has no doubt helped in getting some manufacturers to open plants there but I wonder if its continuance is necessary. I assume Fiat assembler Tofaş would strongly support ongoing protection and its market share of 13% would suggest it is having a beneficial effect. 



















Chery (picture below) popped up in March, Leapmotor in April, Togg in May, Tesla September, BYD November and Hongqi December. The first two and last two are from China and Togg (picture just above) is a Turkish manufacturer of electric cars. Nearly 20,000 registrations in a handful of months isn't bad going. 

I wonder why Tesla popped up in September with 4,700 sales. Was that for the YTD compacted into one month? The brand started selling here in May 2023 so it may be an accumulated figure. This sort of thing can distort the true picture and the 77% increase in September might therefore be inflated to a degree. 

The 'Diff' column shows market share change. With this being a buoyant market, many of the makes with decreases in market share would still have sizable sales increases. Some of the monthly sales are rounded figures so there seems to be some estimating going on. Still, it gives us a picture of what's happening. 

Data source: ODD. 

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