20 January 2024

Renault Korea Model Sales : 2023















Renault is changing tack in Korea. In 2022 China's Geely bought a third stake in RKM (Renualt Korea Motors) and by 2024 is planning to build cars at RKM's Busan assembly plant. The cars are being designed by RKM on Geely architecture and technology. I assume the Busan plant will still be heavily involved with exporting cars. 

For now, RKM is selling its own cars but sales are in decline. Until the new cars arrive they are effectively sailing into a headwind trying to compete with newer models from the competition. 

The QM6 SUV (aka the Renault Koleos - picture below) is the main model but is slowing faster than the other two models. The XM3 crossover (aka the Renault Arkana - picture above) is quite a new model and I thought it may have sold in greater numbers. Finally, the SM6 (aka the Renault Talisman) is a large car that has been retired by Renault and presumably soon by RKM. 

The new arrangement with Geely cannot come quick enough for RKM but when operative will make it a more successful unit with the Renault Group. The chart shows the downward trajectory of sales.

Data source: Renault Group.

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