Renault is all at sea in China. It was a late arrival in an already established market and immediately sailed into headwinds. It got involved with the brands Shineray, Jinbei, Mianyang Huarui, Brilliance and Eveasy. They all sank quickly with the exception of Eveasy and that one seems to be treading water.
Eveasy is a joint venture with JMC and another entity. The main model is the GSE small saloon car which accounts for half of sales so far in 2023.Data source: Renault.
The Ev2 is a tiny hatchback that is selling well in 2023, relatively speaking. Then the Ev3 mini hatchback (picture above) which looks like it may soon sink without trace going by sales so far this year.
As recently as 2020, these joint venture arrangements were yielding over 150,000 sales per annum. Then as one by one they were scuttled, the numbers fell to what is 1,962 in H1 2023. What the future of Eveasy is I can't say but with heavy discounting currently going on in the Chinese market, some brands may fold. There are rough seas ahead.
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