It's not that easy to get data for this market and it's getting worse. Ford said it would only supply sales figures once a year but if they did, they did a good job of not living up to their word. Both the Ford brand and Lincoln brands both lost market share so a possible reason for being so elusive.
Despite Ford playing hardball, it is at least still the leading nameplate. Some of the data is estimated so it may not be as accurate as desired. What it does do is give a reasonably correct total by which other more open brands can be assessed in terms of market share.
The 'Diff' column shows market share change, an incrase around 13%, a nice result after some indifferent years before. For some of the smaller brands that I don't have data at all for I've combined them an estimated 'Others'.
It surprises me that companies are increasingly providing sales figures with less detail, less often or not at all when not obliged to share it. Tesla doesn't bother at all which leaves me with an impression of cockiness and arrogance. It may be a wrong conclusion but that's how I feel about that stance. Anyway, I'd like to give a big thumbs up to those brands who are still releasing sales data. Japanese brands in particular are more open and most US ones too.
Data source: Various.
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