Nissan India Model Sales : 2015-2022

Sales continued to slide as new models were not forthcoming and the existing ones slowly subsided into obscurity. Something needed to kick things along.

2019: That came in the form of the Kicks, a larger version of the model sold elsewhere and based on the Renault Duster. It replaced the Terrano and hasn't been the volume seller hoped for. 

2020: A year later a compact crossover, the Magnite, was introduced a tear later sharing the same platform as the Renault Kiger. It has sold well and took the brand to a 1.2% share of total sales in India but much is resting on the success of this model.

2021-22: The market turned to just two models as importing is all but impossible. The Kicks is imported and by the end of 2022, was finished. It's now down to one model, the Magnite. Is that worth persisting with?

To close a factory in India cannot be done but it can be onsold to another business. That's the only way to extricate oneself from the country. The overly protective market looks to be making Nissan's presence here unsustainable. The tariff duty is excessive, bordering on farcical.  

To see the first in the series, please click here.