Kei Car Sales (By Brand) : 2010-14

The N-Box hit a sweet spot as far as the Japanese car buying public were concerned. Obviously not designed for open road driving

The Kei car market gained its share of the market, going from 32% in 2010 to 42% in 2014. Suzuki and Daihatsu still dominated. Suzuki had four models exceeding 100,000 sales and Daihatsu three. However, honda made a big move due to the introduction of the N-Box model. Nissan had the Dayz while the eK model was very important to Mitsubishi, accounting for over half of the brand's registrations in the country.

To explain how Toyota are so strong in Japan without resorting to kei cars is as follows. Four dealership chains handle Toyota's domestic sales. Those named "Toyota" dealers sell premium vehicles, "Toyopet" dealers champion medium-priced cars, "Corolla" dealers purvey mainstream models, and "Netz" dealers aim to woo younger drivers. Each of the afore mentioned chains has exclusive vehicles.

Brand / Year	2014	2013	2012	2011	2010
Suzuki	555,706	479,479	442,057	360,327	425,620
Kei %	88	86	83	82	88
Daihatsu	545,871	516,725	548,291	426,567	471,414
Kei %	100	100	99	99	99
Honda	369,772	373,128	288,648	98,477	114,794
Kei %	45	51	41	21	19
Nissan	210,847	153,591	123,746	122,208	123,730
Kei %	37	27	22	24	22
Mitsubishi	59,589	52,984	47,963	56,499	66,532
Kei %	58	50	45	52	50
Mazda	46,376	46,425	41,671	35,066	38,903
Kei %	23	23	22	21	20
Subaru	27,074	38,030	32,995	33,716	43,604
Kei %	18	23	23	31	36
Toyota	23,756	29,708	32,284	5,866
Kei %	2	2	2	1
Total	1,839,356	1,690,429	1,557,990	1,139,056	1,284,931
Kei %	42	39	36	34	32