DS Global Global Model Sales : 2020

DS is the upmarket marque for Citroën, which initially appeared to be the same cars but with some bling. They now seem to be differentiating them more as well as going away from car to crossover models. Both of these changes seem to be working.

DS sales peaked at 129,000 in 2012 but dropped to 53,00 for 2017 and 2018. 2019 sales went to 62,500 and 2020 down to 43,868 in a tough environment. Sales were down 30%. It has become a two model brand for now but the crossover vehicles are doing better business, with new models to be added.

As for the regions, it's very much a Euro marque. Expanding that footprint will surely be an aim of PSA.