Belgium / Netherlands Premium Brand Comparison 2014

A Tesla recharging in Amsterdam

The size of the passenger car markets is similar, with Belgium being 25% larger which creates a ratio of 1:1.25. Any brands under 1.25 are favoured by the Netherlands (orange), and any over that preferred in Belgium (yellow). Belgians certainly buy more premium cars.

Tesla benefits from incentives in the Netherlands and Volvo too recently but to a lesser extent. Volvo cars were made in both nations and still are in Belgium. Land Rover is strongly favoured in Belgium and many are sold as commercial vehicles which would stretch the gap further. A major reason is that in the Netherlands disincentives for vehicles such as Land Rovers have affected sales there.

	Brand	Belgium	Nederland	Ratio
	Tesla	521	1,465	0.36
	Lexus	1,271	1,850	0.69
	Volvo	15,822	22,002	0.72
	MINI	4,997	3,675	1.36
	Alfa Romeo	2,228	1,591	1.40
	Infiniti	48	29	1.66
	Audi	29,939	15,589	1.92
	BMW	32,024	15,462	2.07
	Porsche	2,126	1,025	2.07
	Mercedes	25,099	11,852	2.12
	Jaguar	920	384	2.40
	Maserati	326	125	2.61
	Land Rover	4,389	1,445	3.04
	Lotus	59	4	14.75

Although small in numbers, luxury marques are more likely to be bought in Belgium. The low numbers can be deceiving as Rolls Royce didn't sell any cars in the Netherlands for the previous two years, but RR did so in Belgium - in similar numbers - each year to 2014.

	Brand	Belgium	Nederland	Ratio
	Rolls Royce	7	15	0.47
	Bentley	41	41	1.00
	Lamborghini	10	4	2.50
	Ferrari	68	26	2.62
	Morgan	13	4	3.25
	Aston Martin	45	11	4.09

Meanwhile, somewhere in a Belgian wood....