Belgium Top 4 Brands : 2000-2013

The Renault Captur. The brand was 2nd in 2013

By now, it was European brands dominating. Then once GM Opel went, VW and three French marques battled it out. The year with the most sales was 2011 with 572,200 and the lowest was 2003 with 458,800.
2013 finished with 486,100 so that was 86,000 units down in two years. 2014 should see things improving economically and car sales up.

The extreme right column is the percentage the top 4 got and that ended up a low 35%. That shows how well spread car sales are here. No brand is far ahead of the others.

Yr	1st	Sales	%	2nd	Sales	%	3rd	Sales	%	4th	Sales	%	%
2000	VW	63.6	12	Ren	56.5	11	Opel	53.9	10	Peug	53.2	10	44
2001	Ren	61.3	13	VW	58.6	12	Peug	52.1	11	Opel	50.7	10	46
2002	Peug	53.1	11	Ren	51.3	11	Citr	48.8	10	Opel	48.0	10	43
2003	Peug	54.2	12	Ren	52.7	11	Citr	50.3	11	Opel	47.1	10	45
2004	Ren	55.8	12	Peug	53.4	11	Opel	50.1	11	VW	50.1	10	43
2005	Peug	52.9	11	Ren	51.8	11	VW	50.1	10	Opel	48.8	10	42
2006	VW	56.5	11	Citr	55.4	11	Peug	52.4	10	Opel	52.1	10	41
2007	VW	55.7	11	Peug	51.8	10	Citr	50.1	10	Opel	49.3	9	39
2008	VW	53.2	10	Peug	52.9	10	Citr	53.2	9	Ren	49.0	9	38
2009	Ren	46.8	10	Peug	44.7	9	Citr	42.5	9	VW	42.5	9	37
2010	Ren	58.3	11	VW	53.5	10	Peug	52.6	9	Citr	48.6	9	39
2011	VW	61.9	11	Ren	61.5	11	Peug	48.7	9	Citr	45.6	8	38
2012	VW	52.1	11	Ren	46.0	9	Peug	39.9	8	Citr	37.2	8	36
2013	VW	50.1	10	Ren	45.7	9	Peug	38.8	8	Citr	33.9	7	35

Data source: Febiac.
For other decades click on the years: 1980-89, and 1990-99.

The Peugeot 208 helped that marque to 3rd for '13

Peugeot Worldwide Car Sales By Model : 1998-2013

Looking through statistics like this gives a feel for a brand. It's recent history is an important part where it is today. So let's look at the chart below by model. I had to knock a zero off the model numbers to fit the chart in. The model sales figures are in hundreds, the total figure thousands.

200: This super-mini series was made up of the 205 and 206 models in 1998. The 207 arrived in 2006 and the 208 in 2012. The 301, a model made for emerging markets is based on the 200 series and it was added in 2013. Clearly this has been the volume model for Peugeot since 1999 when the 206 hit its stride.

The Peugeot 208. 334,400 were sold in 2013

300: The 306 small car was a top seller back in 1998, the 307 made its debut in 2001 and the 308 in 2007. The 408, another model made for developing markets is based on the 308.

3000: Peugeot uses an extra zero to denote a crossover model. The small sized 3008 was launched in 2009 and has proved a success for the company.

500/600: The 500 range was superseded by both the 400 and 600 ranges, but I have put them with the latter as that seems the better fit for this executive model. Back in 1998, the 504 and 505 were still trickling out even while the 605 was coming to a close. Often French car makers keep older versions going. Then in the early 2000s, a few 504 cars supported the main selling 607. Then in 2011, the 508 arrived to take over.

2000: The 2008 mini crossover has only just arrived and has taken the place of the 208 wagon.

100: These tiny city cars were named the 106 in 1998, and after a year's gap, the 107 appeared. The 107 is a badge engineered car along with Citroen and Toyota models to save costs.

5000: This compact MPV was introduced in 2009 with modest sales.

4000: The 4007 compact SUV was the same as the Outlander model made for Peugeot by Mitsubishi. It was replaced by the 4008 in 2012, again made for them and the same vehicle as the Mitsubishi ASX. I think it's a good idea. Not a big seller however.

RCZ: A small sports car made by Magna Steyr in Austria in limited numbers. It could be defined as a halo model, drawing attention to the brand in a sporty and fun way.

800: Back in 1998 the large MPV was known as the 806, and was made at the same plant as the re-badged Citroen, Fiat and Lancia models. Since 2002 the 807 replacement along with the Citroen were not so identical as the Fiat and Lancia equivalents.

iOn: Another Mitsubishi made model, identical to the i-MiEV. A very small seller.

400: The 405 model was in run-out mode back in 1998, with the replacement 406 in full swing. The the 407 came in 2004, yet the 405 continued in developing markets. The 405 then outlived the 407, only to be beaten by sanctions against Iran forcing its demise for 2013. The 400 range has been replaced by the 508, which I grouped with the 600 range.

1000: The 1007 was a quirky mini MPV, the first to use the extra zero. It didn't last long and wasn't successful.

Yr	20	30	300	50/60	200	10	500	400	RCZ	80	iOn	40	100	Tot
98	198.2	375.9	-	21.9	-	274.9	-	-	-	19.8	-	264.1	-	1253
99	573.2	316.2	-	12.1	-	136.2	-	-	-	22.3	-	265.4	-	1424
00	737.4	278.8	-	29.3	-	137.5	-	-	-	22.4	-	316.9	-	1522
01	820.1	433.1	-	42.7	-	112.4	-	-	-	20.0	-	272.1	-	1700
02	843.9	550.0	-	30.3	-	69.5	-	-	-	14.8	-	249.5	-	1758
03	816.5	574.5	-	24.7	-	35.9	-	-	-	35.1	-	227.1	-	1714
04	798.8	581.2	-	18.8	-	-	-	-	-	32.1	-	371.9	1.0	1803
05	677.3	520.4	-	19.1	-	31.7	-	-	-	27.5	-	442.1	53.8	1718
06	775.6	447.0	-	10.5	-	98.7	-	-	-	24.2	-	343.0	34.1	1699
07	828.4	451.6	-	7.5	-	104.4	-	6.3	-	21.1	-	270.3	18.6	1690
08	760.6	432.4	0.4	3.9	-	106.5	-	13.7	-	13.5	-	294.2	11.0	1625
09	781.9	345.7	59.5	1.9	-	118.6	14.0	9.4	0.1	7.1	-	274.2	5.2	1612
10	825.9	317.3	129.6	2.4	-	111.9	73.4	8.4	16.6	5.7	-	330.7	0.1	1822
11	742.3	350.1	135.0	124.2	-	92.1	72.3	7.4	18.8	6.3	2.4	273.2	-	1824
12	573.5	367.4	108.3	121.7	-	76.4	52.5	12.0	11.1	4.5	2.9	110.7	-	1441
13	538.5	339.7	140.6	89.5	74.4	57.7	44.4	9.9	9.2	2.8	0.5	-	-	1307

Data source: Thanks to PSA. 

Going from 1998 to 2013, sales didn't vary much. The recent loss of 405 sales had an impact as did the lack of presence in many parts of the world, especially only modest sales in China. They are working hard to redress that. Overall, you can see that Peugeot has not progressed as it could have in the time shown above.   

The classic lines of the 405. A fine looking car

Belgium Top 4 Brands : 1990-99

The 1999 VW Polo 

The 1990's were very settled for the major car brands, with only four logos sharing the top 4 places, with the exception of 1999. The decade started strongly with sales well over 450,000 per annum, but then hit a bump mid-decade and fell away to as low as 358,900 in 1995. Belguim went through it's worst recession since WWII. Things then improved and by 1989 489,600 cars were sold, the best ever up until that time.

Yr	1st	Sales	%	2nd	Sales	%	3rd	Sales	%	4th	Sales	%	%
1990	Opel	58.6	12	VW	57.6	12	Ren	49.2	10	Ford	41.6	9	44
1991	Opel	51.9	11	VW	48.5	11	Ford	43.4	9	Ren	41.9	9	40
1992	VW	52.2	11	Opel	47.5	10	Ren	45.7	10	Ford	43.5	9	41
1993	VW	46.2	12	Ren	43.0	11	Opel	39.3	10	Ford	35.5	9	43
1994	VW	46.5	12	Ren	46.2	12	Opel	39.7	10	Ford	37.3	10	44
1995	VW	48.9	14	Ren	39.6	11	Opel	37.5	10	Ford	35.0	10	45
1996	VW	54.5	14	Ren	43.7	11	Ford	39.5	10	Opel	39.1	10	44
1997	VW	54.8	14	Opel	45.2	11	Ren	38.4	10	Ford	36.9	9	44
1998	VW	56.3	12	Ren	48.1	11	Opel	43.3	10	Ford	38.7	9	41
1999	VW	64.1	13	Ren	51.7	11	Opel	51.4	11	Peug	46.9	10	44

Data source: Febiac.

For other decades click on the years: 1980-89, and 2000-13.

The 1998 Renault Clio.