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| Renault hope they have struck gold with the 2014 Megane |
When it comes to releasing sales data, Renault win my award for being the most open car maker in the world. As to why others are not so forthcoming, I assume they either have a deluded notion that their competitors have much to gain from such a revelation (they already know, duh) or that the public simply have no right to know. The statistics below are openly supplied by Renault. Alright, in Europe statistics are generally available, but not so in many places and with those Renault is equally transparent. May others follow their lead, but don't hold your breath waiting.
In the chart below, the sales figures to the right are in hundreds. So for example, 101.4 equals 101,400. You can see that movement between the top 10 and second 10 has been limited. As Jaroslav kindly reminded me (see comment below), the figures include the Dacia brand, as well as light commercial vehicles.
Russia and Turkey have grown well in this period. Others such as Spain and the UK not so well. I believe in the UK market share was chased with discounting, but when that stopped sales fell away. That shows the folly of such a policy and the market will take a while to accept the higher value situation. Renault have learned from that.
| 07 | 08 | 09 | 10 | 11 | 12 | 13 | 13 | 12 | 11 | 10 | 09 | 08 | 07 | |
| 1 | 1 | 1 | 1 | 1 | 1 | 1 | France | 547.7 | 551.3 | 687.3 | 743.5 | 688.0 | 637.7 | 626.7 |
| 7 | 5 | 7 | 7 | 3 | 2 | 2 | Russia | 210.1 | 189.9 | 154.7 | 96.5 | 72.3 | 108.1 | 101.2 |
| 3 | 2 | 2 | 2 | 2 | 3 | 3 | Germany | 162.5 | 170.3 | 181.2 | 171.4 | 240.0 | 165.5 | 158.0 |
| 8 | 8 | 5 | 5 | 4 | 4 | 4 | Turkey | 144.7 | 118.2 | 140.8 | 114.1 | 82.3 | 73.7 | 91.7 |
| 5 | 4 | 3 | 3 | 5 | 5 | 5 | Italy | 101.4 | 96.1 | 122.9 | 140.7 | 124.3 | 117.9 | 144.4 |
| 2 | 3 | 4 | 4 | 6 | 6 | 6 | Spain | 98.0 | 83.4 | 99.1 | 124.8 | 115.2 | 136.0 | 199.1 |
| 9 | 9 | 8 | 8 | 7 | 7 | 7 | Belgium+Lux | 77.2 | 74.8 | 92.3 | 84.8 | 64.7 | 67.7 | 63.7 |
| 4 | 6 | 6 | 6 | 8 | 8 | 8 | UK | 77.2 | 56.2 | 88.5 | 133.4 | 73.4 | 107.7 | 149.0 |
| 10 | 10 | 10 | 10 | 9 | 9 | 9 | Netherlands | 45.8 | 53.3 | 56.4 | 45.8 | 33.4 | 52.0 | 44.1 |
| 12 | 12 | 12 | 12 | 11 | 10 | 10 | Poland | 32.2 | 28.4 | 30.7 | 29.8 | 24.2 | 26.8 | 25.8 |
| 6 | 7 | 9 | 9 | 10 | 11 | 11 | Romania | 30.0 | 28.2 | 39.6 | 45.8 | 51.8 | 106.6 | 134.2 |
| 13 | 13 | 13 | 14 | 13 | 13 | 12 | Austria | 27.7 | 26.9 | 27.3 | 24.5 | 22.4 | 22.2 | 19.5 |
| 14 | 15 | 14 | 13 | 12 | 12 | 13 | Switzerland | 22.8 | 26.9 | 27.7 | 25.3 | 20.5 | 19.7 | 18.5 |
| 11 | 11 | 11 | 11 | 14 | 16 | 14 | Portugal | 18.0 | 14.1 | 2.9 | 35.0 | 24.5 | 33.5 | 35.1 |
| 18 | 18 | 18 | 15 | 15 | 15 | 15 | Sweden | 15.7 | 14.2 | 19.6 | 20.4 | 10.9 | 11.0 | 13.6 |
| 22 | 25 | 24 | 21 | 20 | 18 | 16 | Denmark | 14.4 | 10.5 | 10.2 | 6.0 | 3.6 | 4.7 | 6.6 |
| 17 | 16 | 15 | 16 | 16 | 14 | 17 | Czech Rep | 13.1 | 15.8 | 18.1 | 16.3 | 15.0 | 16.9 | 13.8 |
| 16 | 14 | 19 | 19 | 17 | 17 | 18 | Ukraine | 12.4 | 13.9 | 13.9 | 9.1 | 7.1 | 20.1 | 14.4 |
| 15 | 17 | 17 | 17 | 18 | 19 | 19 | Slovenia | 10.9 | 9.9 | 11.7 | 12.4 | 11.2 | 13.4 | 14.7 |
| 20 | 20 | 22 | 23 | 22 | 20 | 20 | Hungary | 6.9 | 6.6 | 6.4 | 5.1 | 4.8 | 9.5 | 10.5 |
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Hi, interesting data, but I am not sure the data is correct. Most likely, it is not Renault only, but rather the whole group, ie including Dacia and Nissan. Although even this is not the case - try to put together figures for example from spain http://focus2move.com/component/k2/item/1093-spain-dacia-voted-brand-of-the-year-in-a-market-boosted-by-incentives
ReplyDeleteHello Jaroslav. The data would include Dacia, but definitely not Nissans. It also includes light commercial vehicles as well.
ReplyDeleteThanks for the message, I will clarify that in the article.