Car Sales By Brand Austria: 1989

Things were different in Austria in 1989. Japanese brands were stronger then than they are now. They were cheap, value for money, interesting and of course reliable. How things have changed for them. The Yen is more realistically valued, making them more expensive. They are for the most part conservative and dull. They are still reliable but the competition has made up ground in that area.

Other changes are premium brands are doing better now and the Koreans have arrived. Both Land Rover and MINI are no longer part of Rover, which has gone. However, the biggest change is how the Japanese brands have slipped back.

The first two columns are ranking for 1988 and 1999. The extreme right column is market share for '89 and the second from last column is percentage change from '88 to '89.

1	1		VW	46,392	11%	16.8%		European
2	2		Opel	33,230	14%	12.0%
4	3		Ford	25,502	16%	9.2%		Asian
3	4		Mazda	22,693	-3%	8.2%
5	5		Toyota	19,707	2%	7.1%		American
6	6		Fiat	14,572	15%	5.3%
8	7		Renault	13,536	26%	4.9%
7	8		Nissan	12,580	9%	4.6%
12	9		Peugeot	11,289	20%	4.1%
9	10		Mitsubishi	10,623	3%	3.8%
10	11		Mercedes	9,567	-1%	3.5%
13	12		BMW	9,560	10%	3.5%
11	13		Audi	8,564	-11%	3.1%
14	14		Honda	7,492	-4%	2.7%
15	15		Citroen	7,400	12%	2.7%
16	16		Suzuki	4,989	-16%	1.8%
18	17		Volvo	3,599	18%	1.3%
19	18		Daihatsu	3,203	48%	1.2%
17	19		Subaru	3,195	4%	1.2%
20	20		Alfa Romeo	1,766	34%
23	21		Chrysler	1,526	144%
22	22		Seat	1,337	36%
21	23		Lancia	1,075	-6%
24	24		Lada	995	69%
25	25		Saab	383	3%
26	26		Porsche	351	18%
27	27		MG Rover	210	-14%
29	28		Skoda	208
28	29		Jaguar	177	13%
			Others	344
			Total	276,065	9%