Things were so different back in the 60's in the Swiss car market. GM Euro makes Opel and Vauxhall were both imported. Fords were from Germany, Britain and the US. BMC brands still had credibility and sold well. Chrysler sales were mainly Simca, but also newly acquired Sunbeam from Britain and US models too. NSU was still to be absorbed by VW into the Audi marque. Triumph were part of Leyland, soon to become the new BLMC conglomerate. The same applied to Rover/Land Rover. How things changed in the next few years.
Below is listed sales for 1964, brand/sales/share:
Opel-Vaux 24,473 18.3%
VW 22,604 16.9%
Ford 14,186 10.6%
BMC 11,427 8.6%
Fiat 10,019 7.5%
Chrysler 9,133 6.8%
Peugeot 6,172 4.6%Renault 5,929 4.4%
Citroen 5,320 4.0%
Volvo 3,256 2.4%
Mercedes 3,055 2.3%
GM US 2,820 2.1%
Auto Union 2,705 2.0%
Triumph 1,799 1.3%
Alfa Romeo 1,761 1.3%
BMW 1,434 1.1%
Land Rover 818 0.6%
NSU 742 0.6%
Lancia 512 0.4%
Jaguar 500 0.4%
AMC 464 0.3%
Porsche 406 0.3%
Rover 358 0.3%
Saab 266 0.2%
Other 3,476 2.6%
Total 133,635
There are no Japanese makes in the above list. That invasion started at the end of the 1960's and quickly made strong inroads thereafter.
Data Source: Schweiz Bundesamt für Statistik (BFS)
Pics: Simca - http://sv.wikipedia.org
Opel - www.velocityjournal.com
You actually make it seem so easy with your presentation but I find this matter to be actually something which I think I would never understand. It seems too complicated and very broad for me. I'm looking forward for your next post, I'll try to get the hang of it!
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