Below is a list showing how the big three brands have fared over the last three decades in the French car market. Renault has been the number one brand all that time, but is now under pressure to keep it that way. All the figures are in thousands, so you need to add three zeros. The first column is the year, 2nd - Renault's total French sales and market share, 3rd - the same but for Peugeot, 4th - again for Citroen:
Year / - Renault - / - Peugeot - / - Citroen -
1980 / 759 40.5% / 293 15.7% / 271 14.5%
1985 / 508 28.7% / 364 20.6% / 227 12.8%
1990 / 639 27.7% / 498 21.6% / 267 11.6%
1995 / 564 29.2% / 342 17.7% / 241 12.5%
2000 / 602 28.2% / 398 18.6% / 262 12.3%
2005 / 524 25.4% / 362 17.5% / 271 13.1%
2010 / 498 22.1% / 401 17.8% / 328 14.6%
Back in 1980, a combined Peugeot & Citroen (PSA) was well short of Renault. However, Renault has steadily declined whilst both PSA brands have increased. Of course, Renault's 1980 market share was never going to be sustained and the brand is now more focused on making profit than simply moving metal.
No comments:
Post a Comment