Hyundai Plant Deliveries : 2024-26 (H1)

Hyundai plant sales have been around just over a million units a quarter. The numbers were down 3% in 2024, down 1% in 2025 and so half way through 2026 down 5%. 

Those numbers are fairly even, but the trend is clear. The key point is why? I suspect that Hyundai wants to go more upmarket. Not hugely, but enough to improve margins and position it slightly above Kia.

The fact is that the next few years are going to be a challenge as Chinese brands up the ante. The 7% fall in Q2 2026 was the largest fall since Q1 2022, when the economy was still getting itself sorted after COVID.

Data source: Hyundai.
Above the Sonata and below the Tucson (with not very subtle stalker tendencies).

Chile Passenger Car Sales : 2026 (Jan-July)

Registrations weredown 7% in July but up 7% YTD. Suzuki's 10.5% market share is the best since 2008. It was also enough to secure the top spot. Hyundai and Kia are similar in terms of volume. Toyota is next, just 33 behind Kia, so it is really tight among those three. 

Chinese brands are popular and are still pushing hard but can they go all the way and take the top places? There is some work to do if that is the ambition.

Data source: ANAC. Photos Suzuki Fronx & Kia Soluto. 

NZ Passenger Car EV Sales : 2025-26 (Jan-July)

                                                               

With petrol prices as they are, some car buyers suddenly decide to switch to an EVs. Prices will fall again, so a short term fossil fuel hike gets consumers in a tizz. 

My first feeling was that if they did the maths, surely there isn't justification to do so costwise. But as the tensions in the Strait of Hormuz persist, maybe there will ultimately prove to be merit in the shift. 

Passenger car EV registrations in New Zealand are up 56%, even when comparing seven months of 2026 with a complete 2025 as we see to the right. EV market share has lifted from 7.0% in 2025 to 17.8% so far in 2026. 

The +/- column shows shift in market share, not sales volume. Tesla leads the way with 2,517 sales and BYD 2,082. Neither has gained much in their share, more a case of retaining what they have.

MG/IM and Dongfeng have increased their registrations and market share. Kia is doing okay but is losing out on capitalising fully on the increase taking place. 

It's interesting to note that legacy brands have almost all taken substantial hits. Chinese brands are certainly making their mark.

With effect stock levels have affected sales I can't say but it doesn't diminish the reality that Chinese brands and companies that source their EVs from there are doing very well. 

Data Source: NZTA. 
Photos: Dongfeng (007) & MG (4).

Taiwan Vehicle Sales: 2026 (Jan-July)

I don't publish much on Taiwan as the data is basically accurate, but I can't be sure it's 100%. Still, it gives an insight into the market. The others are presumably heavy commercial vehicles. 

Taiwan has a vehicle manufacturing industry that is tariff protected. Toyota is the dominant force here, with just over 30% of the total. Throw in Lexus, and it's not too far off 40%. CMC is a local brand, specialising in light commercials. Foxtron is a new local electric car maker. 

MG is present, assembled locally from imported kits by CMC, but has to meet local content requirements. One thing of note is the absence of Chinese brands from across the water, MG an exception. Cybersecurity risks and other factors mean they are not allowed to be imported, with recent tighter restrictions ensuring loopholes aren't exploited. MG is probably lucky to be there. 

Photos: Foxtron (Bria) & CMC (Veryca).

Aston Martin Global Deliveries : 2025-26 (H1)

Deliveries were down 1% in Q1 and then dramatically up 43% in Q2. That's an exceptional result in the present climate. Last year, wholesale deliveries fell 10%, but things are turning around in 2026. 

I believe reducing inventory was the reason for last year's reduction, with production now more in line with orders received. The 2026 increase is across the board. 

With H1 deliveries up 21%, gross profit is up 68%. With the industry facing so many negative issues, no mean feat. 

Data source: Aston Martin.

Photos: DB12, Vantage, DBX & Valhalla.

Regions: The Americas is where most cars are delivered. 36% of the total went there in H1, for a 29% increase. Europe, Middle East and Africa combine to account for 30%. The UK registered 18%, which historically quite a low figure. The Asia and Pacific region now make up just 16%, probably due to China. 

Models: The GT and sports car range make up 67% of the total. The DBX SUV 23% and Specials 10%. All but one or two of those latter deliveries are for the Valhalla. Current orders for this car stretch to the end of Q4 2026.

Romania Passenger Car Sales : 2026 (Jan-July)

Registrations for July were down 28%, bringing the YTD figure down, now residing at -6%. June was up 59%! Share for 2025 is based on the complete year. Dacia has shed a third of its market share this year, clearly an intentional move. It still does sell one in five cars here. 

Škoda and Volkswagen have done well so far as have Chery, BYD, Tesla and Nissan but Renault and Hyundai have suffered. It really is all rather topsy turvy. The economy is struggling, and consumer purchasing power is down but the fluctuation of the sales figures is confusing.  

Data source: DGPCI. Photos Dacia (Sandero Stepway & Bigster).

Mauritius Passenger Car Sales : 2026 (Jan-July)

Registrations were down 46% in July and -49 YTD! Higher duties on cars starting in July 2025 has led to a sales slump ever since. This sort of upheaval produces drastic movements and we see that here. The percentage movements listed below are crazy, even for a smaller market which usually has more volatility.

Suzuki went to the top in 2022 and stayed there since but this year both sales volume and market share have taken a real hit. The 2025 share below is for the complete year but already its experienced a 4.8% loss of market share, which is substantial. 

To the left are pick up sales by lesading brands. This data is not included below in the main chart. 

Data source: NLTA. Photo: Suzuki Mauritius.

Singapore Passenger Car Sales : 2026 (Jan-July)

Registrations were up 7% in July and up 12% YTD. For a market that is open to all brands and doesn't have a local hero to support, it's amazing that BYD has captured 25% of it. One in every four cars!

Toyota and Lexus are inexplicably lumped together, yet are well and truly second. Sure, 12.4% market share is good but to be overtaken and left behind like that is not often what Toyota experiences. Tesla is solid in third place. So the top three have nearly half of the total sales. 

The next three are doing it tough, then we have Chery, MG and three other Chinese makes coming after them. Chinese car manufacturers have surplus production capacity and they want to utlilise that to a greater extent. Singapore is part of the solution. 

Please note: The 2025 share below is for the complete year. 

Data source: LTA Singapore. Photo source: BYD (Atto 2) & Xpeng (G6).

NZ Pick Up Sales : 2025-26 (Jan-July)

The pick up market in NZ is a popular segment and the variety has been growing recently. Models from China have been the reason for the increase in variety. The colours below are based on where the brand originated. MG and LDV are now Chinese brands but with UK origins but I put them with China here. 

For now it seems the legacy brand pick up trucks are still the most popular and not being unduly affected by the new entrants. The Ford Ranger has 33% of the market, as an example of that. LDV's ppor showing may be due to a change over of distributor. 

The =/- column compares seven months of 2026 with twelve months of 2025. That's why they are virtually all negative. With registrations currently running at -41%, a number lower than that gets a green up arrow. 

Data source: NZTA. Photos Ford & Nissan (Ranger & Navara).

Estonia PC/LCV Sales : 2026 (Jan-July)

Registrations were down 49% last year, but in seven months of 2026 they are up 60%!  July was up 45%. This sort of upheaval produces drastic movements and we see that here. In the chart below, the 2025 share below is for the complete year.

Škoda occasionally gets to the top place, only for a year at a time. The last time was 2024. Toyota's 22% increase in market share is widening the gap on Škoda. Kia, Dacia, Subaru and Volvo have failed to keep up with the total market increase in sales. At least Škoda has the top model. 

Data source: Transpordiamet. Photo source: Škoda (Octavia) Eesti.

Germany Passenger Car Sales : 2026 (Jan-July)

Registrations were down 10% in July but down 5% YTD. The 2025 share figure below is for a full year. Volkswagen is where you would expect it to be in a country that supports its car industry. VW owned Škoda is doing well if it can elbow Mercedes-Benz out of the way. It's already done that to BMW. 

Toyota fell out of the top ten, with a 29% decline of market share. It needs to up its game. Chinese brands are not enjoying the success here that they are having in many other countries, but it may change. 

SEAT and Cupra sales are combined by the source, but are separated here. I don't know why they persist in doing it this way. Separation can't be done perfectly, but I've estimated what I do not know.

Other oddities is Cadillac being the only GM product listed when nearly all the sales for GM aren't for that brand. GM sold 1,300 cars here last year. Virtually all were not reported until several months later. There are other lesser examples of that too. 

Data source: KBA. Photo source: Fiat (Grande Panda) & Tesla (Model Y).

Denmark Passenger Car Sales : 2026 (Jan-July)

Registrations were up 5% in July and up 12% YTD. The 2025 share figure below is for a full year.

Toyota increased its market share by 93%! In the process, it has moved up from 7th to 1st. The bZ4X was the driving force behind it, with some help from C-HR and the new Urban Cruiser. 

Data source: Mobility Denmark. 

There were a few losers. Volkswagen took the brunt of Toyota's upsurge, down 38%. Audi and Cupra also found themselves falling back. Xpeng is the leading Chinese brand, not a usual situation. MG is also popular and was up 40% With incentives, electric cars do very well. 

Czechia Passenger Car Sales : 2026 (Jan-July)

Registrations for July were down 3% and YTD up 5%. Local brand Škoda and its parent company Volkswagen both had substantial gains. The next six suffered accordingly to varying degrees. Overall, there were many moving up or down in a dramatic fashion. 

Previously, I kept camper vans in the data but this time weeded them out. This is in keeping with what is done elsewhere. The 2025 share below is for the complete year.

Data source: SDA. Photo source: Škoda (Enyaq) & VW (Polo).

Ireland Passenger Car Sales : 2026 (Jan-July)

Registrations were up 9% in July and up 5% YTD. The 2025 share figure below is for a full year. The number of brands here hasn't exploded like it has in other places. A few Chinese brands have arrived and maybe more will come. 

Toyota is still top with a slight shrinkage of market share. Hyundai would love to replace the Big T at #1, a position it has never held, but that may be a bridge too far. Oh, and never forget your giraffe.

Data source: SIMI, Photo: Toyota (Corolla Tourer) & Škoda (Kodiaq).