Sales are up 10% in the first half of the year to 1.8 million units. In 2021, they were up 13% / 2020 +7% / 2023 +4% / 2024 +6% / 2025 +1%. The +10% figure for 2026 is a surprisingly positive upturn after a few years of declining increases.
The secret is having two large markets that are thus far unaffected by a Chinese influx. They are India, which accounts for 58% of total sales, and Japan, 21%. That's nearly 4 out of 5 sales in two countries. Is that a good thing or a risky position ot be in?
One could reason that such a reliance on just two markets could leave Suzuki exposed, but if so, then it won't be happening soon. The Indian car buyer strongly supports Suzuki and in Japan, the unique Kei car segment is unlikely to be seriously challenged and where Suzuki sells most of its cars.
That said, BYD and Chery are introducing EV Kei cars to Japan but unless the EV take up increases greatly, it will have little impact. Currently, EV Kei cars make up just over 1% of total sales with growth potential.
Data & photo source: Suzuki. (Fronx & Ignis).
