13 February 2020

Norway Premium Brand Comparison : 2017-19

Non-electric cars in Norway tend to get an icy reception

It's all about the electric car in Norway, so there are no surprises that Tesla not only leads the way but does so by some margin. Audi zoomed past Mercedes thanks to the E-Tron, as the latter has been slow to get onto the electric bandwagon. Jaguar has the E-Pace to thank for its electrifying sales boost. In Norway, if you're not up to play with a plug-in model or two, you're just not current.

In the chart, the Total row shows percentage change for the % column, but market share for the rest of the numbers in that column.

Years Brands 2019 % 2018 % 2017 %
17 18 19 Total 56,333 17.3 48,030 -13.1 55,277 24.7
4 3 1 Tesla 18,798 33.4 8,614 17.9 8,460 15.3
1 1 2 BMW Group 11,395 20.2 13,267 27.6 14,109 25.5

BMW 10,330 18.3 12,332 25.7 13,119 23.7
Mini 1,065 1.9 935 1.9 990 1.8
2 2 2 Volvo 10,056 17.9 11,378 23.7 11,750 21.3
5 5 4 Audi 7,393 13.1 4,813 10.0 7,673 13.9
3 4 5 Mercedes 3,363 6.0 6,234 13.0 10,625 19.2
7 6 6 JLR 3,561 6.3 1,649 3.4 705 1.3

Jaguar 3,263 5.8 1,360 2.8 299 0.5
Land Rover 298 0.5 289 0.6 406 0.7
6 7 7 Lexus 1,009 1.8 924 1.9 1,003 1.8
8 8 8 Porsche 585 1.0 749 1.6 684 1.2
9 9 9 Alfa Romeo 159 0.3 375 0.8 236 0.4
10 10 10 Maserati 14 0.0 26 0.1 32 0.1
- 11 - Cadillac
0.0 1 0.0
0.0


The i-Pace charging along in wintry Norway

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