10 February 2020

Luxembourg Premium Comparison : 2017-19

This is the one, apparently

If you know what sells in the Principality, it comes as no surprise that premium sales are dominated by German marques. Mercedes is the top nameplate but the MINI takes the BMW Group well past it. Audi was close by but took a hit in 2018, from which it has never recovered. Volvo is making a concerted effort to make up ground but still a way to go. Has JLR hit a glass ceiling?

In the chart, the Total row shows percentage change for the % column, but market share for the rest of the numbers in that column.

Years Brands 2019 % 2018 % 2017 %
17 18 19 Total 20,275 3.8 19,535 -1.7 19,868 3.5
1 1 1 BMW Group 5,746 28.3 5,944 30.4 5,932 29.9

BMW 4,871 24.0 4,973 25.5 4,959 25.0
Mini 875 4.3 971 5.0 973 4.9
2 2 2 Mercedes 5,123 25.3 4,854 24.8 4,696 23.6
3 3 3 Audi 3,813 18.8 3,498 17.9 4,468 22.5
4 4 4 Volvo 2,114 10.4 1,913 9.8 1,431 7.2
5 5 5 JLR 1,449 7.1 1,493 7.6 1,351 6.8

Land Rover 861 4.2 741 3.8 714 3.6
Jaguar 588 2.9 752 3.8 637 3.2
6 6 6 Porsche 911 4.5 860 4.4 798 4.0
10 10 7 Tesla 461 2.3 86 0.4 155 0.8
7 7 8 Alfa Romeo 409 2.0 559 2.9 523 2.6
9 8 9 Lexus 136 0.7 148 0.8 174 0.9
11 9 10 Maserati 78 0.4 90 0.5 107 0.5
12 12 11 Cadillac 20 0.1 39 0.2 34 0.2
8 11 12 Infiniti 15 0.1 51 0.3 199 1.0

Data source: Statistiques Luxembourg.

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