11 January 2020

RSA Passenger Car Sales : 2019


Counting light commercial vehicles would put Toyota miles ahead in South Africa. However, just looking at the passenger car category and VW takes over. In fact, the gap at the top widened between the two of them. Another point of note is that premium marques generally were down while makes that are more budget level prospered. Renault (read Dacia etc), Suzuki, Datsun, Havel and Mahindra all did well.

The average registrations over the past past ten years has been 392,900, so 2019 (at 354,400) was 105% below that. I'm predicting this trend will continue. The move to lower priced cars and less volume as well for 2019 is a pointer in that direction.

Below, yellow represents sales being over 6.8% down. Pale blue is also a drop in registrations but at least a gain in market share. Green is increase and quite a few brands managed to achieve that.



15 16 17 18 Brand 2019 % +/-

1 1 1 1 VW 74,767 21.1% 1%

2 2 2 2 Toyota 62,722 17.7% -10%

4 4 3 3 Hyundai 30,264 8.5% -6%

7 5 5 4 Renault 27,143 7.7% 7%

3 3 4 5 Ford 25,143 7.1% -6%

14 12 11 6 Suzuki 14,867 4.2% 26%

5 6 7 7 Mercedes 14,545 4.1% -10%

8 8 8 8 Kia 14,219 4.0% -11%

6 7 6 9 BMW 12,966 3.7% -20%

11 10 9 10 Nissan 12,252 3.5% -19%

10 9 10 11 Mazda 12,218 3.4% -13%

9 11 12 12 Audi 8,495 2.4% -6%

15 14 14 13 Datsun 7,714 2.2% 6%

40 33 33 14 Havel 7,330 2.1% n/a

12 13 13 15 Honda 5,557 1.6% -26%

22 18 18 16 Mahindra 3,670 1.0% 60%

17 15 15 17 Land Rover 3,066 0.9% -20%

16 17 16 18 Opel 2,514 0.7% -19%

21 19 17 19 Volvo 2,340 0.7% -13%

19 20 19 20 MINI 2,040 0.6% 0%

23 22 20 21 Porsche 1,496 0.4% 12%

20 24 22 22 Mitsubishi 1,457 0.4% 16%

25 29 24 23 Peugeot 1,213 0.3% 18%

29 26 28 24 Fiat 1,161 0.3% 69%

28 25 23 25 Subaru 1,050 0.3% 2%

24 28 25 26 Lexus 978 0.3% 19%

27 23 21 27 Jaguar 975 0.3% -26%

18 21 26 28 Chrysler 791 0.2% 2%

- - 27 29 Isuzu 716 0.2% -5%

33 31 32 30 Alfa Romeo 156 0.0% 16%

35 30 29 31 Great Wall 134 0.0% -80%

34 34 35 32 Maserati 82 0.0% -5%

39 35 31 33 Landwind 75 0.0% -53%

36 37 36 34 Ferrari 70 0.0% -11%

41 38 34 35 Bentley 69 0.0% -22%



? 36 Lamborghini 59 0.0% n/a


Total 354,444 -3%

Data source: NAAMSA.

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