10 January 2020

Portugal Premium Brand Comparison : 2017-19


The BMW Group has been holding off Mercedes but the margin narrows. Audi has collapsed over the last couple of years (dieselgate?) and succumbed to Volvo. JLR has not been going that well lately but Porsche has gone from 98 Ib weakling to something close to respectable in 2019.

In the chart, the Total row shows percentage change for the % column, but market share for the rest of the numbers in that column.

Year Brand 2019 % 2018 % 2017 %
17 18 19 Total 47,198 -2.5 48,419 -8.5 52,890 4.8
1 1 1 BMW Group 16,511 35.0 16,816 34.7 17,334 32.8

BMW 13,938 29.5 13,813 28.5 14,534 27.5
Mini 2,573 5.5 3,003 6.2 2,800 5.3
2 2 2 Mercedes 16,450 34.9 16,464 34.0 16,273 30.8
4 3 3 Volvo 5,320 11.3 5,088 10.5 4,605 8.7
3 4 4 Audi 3,696 7.8 4,851 10.0 9,614 18.2
10 8 5 Tesla 1,979 4.2 407 0.8 48 0.1
5 5 6 JLR 1,432 3.0 1,621 3.3 1,732 3.3

Land Rover 850 1.8 770 1.6 1,035 2.0
Jaguar 582 1.2 851 1.8 697 1.3
8 9 7 Porsche 749 1.6 260 0.5 207 0.4
6 6 8 Alfa Romeo 552 1.2 1,102 2.3 888 1.7
7 7 9 Lexus 509 1.1 560 1.2 453 0.9
9 10 10 Maserati 17 0.0 36 0.1 52 0.1

For the 2010-16 mega comparision, simply click here.
Data source: ACAP.

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