Iceland isn't big on premium cars, none of which make the top ten ranking here. Sales were flat in 2017 and with one month to go in 2019 are down a third. This is in harmony with the market as a whole. What is noticeable is that while the German big three were at the forefront of the premium segment, lately that has changed. In a world that is obsessed with that trio, it's refreshing to see that Icelandic folk are more savvy.
Volvo and JLR are someway ahead, with Mercedes recently slipping back and now third. The BMW Group and Audi swap places while the rest are someway behind. With one month to go in 2019, the list shouldn't change much by year's end but I will update it anyway. In the % column, the total row the number is increase or decrease but for all the marques it represents market share.
| Years | Brands | 2019 | % | 2018 | % | 2017 | % | ||
| 17 | 18 | 19 | Total | 1,362 | -33.0 | 2,034 | -1.1 | 2,057 | 27.1 |
| 3 | 1 | 1 | Volvo | 386 | 28.3 | 598 | 29.4 | 358 | 17.4 |
| 2 | 2 | 2 | JLR | 325 | 23.9 | 376 | 18.5 | 421 | 20.5 |
| Land Rover | 242 | 17.8 | 332 | 16.3 | 366 | 17.8 | |||
| Jaguar | 83 | 6.1 | 44 | 2.2 | 55 | 2.7 | |||
| 1 | 3 | 3 | Mercedes | 184 | 13.5 | 354 | 17.4 | 520 | 25.3 |
| 4 | 5 | 4 | BMW Group | 183 | 13.4 | 268 | 13.2 | 313 | 15.2 |
| BMW | 156 | 11.5 | 218 | 10.7 | 300 | 14.6 | |||
| Mini | 27 | 2.0 | 50 | 2.5 | 13 | 0.6 | |||
| 5 | 4 | 5 | Audi | 156 | 11.5 | 303 | 14.9 | 253 | 12.3 |
| 7 | 6 | 6 | Lexus | 59 | 4.3 | 76 | 3.7 | 78 | 3.8 |
| 8 | 8 | 7 | Tesla | 44 | 3.2 | 3 | 0.1 | 9 | 0.4 |
| 6 | 7 | 8 | Porsche | 22 | 1.6 | 53 | 2.6 | 102 | 5.0 |
| 9 | 8 | 9 | Alfa Romeo | 3 | 0.2 | 3 | 0.1 | 3 | 0.1 |
Data source: Samgongustofa.
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