17 August 2019

Dacia Global Sales (By Model) : 2019 (Jan-Jun)


Over 70% of all sales reside with the top two models. That said, there are only five. Nearly 400,000 found homes in the first half of 2019, not a bad effort for a Euro brand selling budget models to a sophisticated market. I like the idea of this sort of car, many cars today are too complicated.

The focus of the data below is on which models have improved their contribution and which ones haven't. The 2019 share is for six months while the 2018 is the full year. Blue is increased share, yellow the opposite.

It is only sold in Europe so the term Global in the title is not technically true. This is because when these cars are sold in emerging markets outside its home continent, they are classified as Renault models. I wonder why it hasn't been offered in places like New Zealand as a brand in its own right. I see an opportunity missed.


18 19 Model 2019 % '19 % '18

1 1 Sandero 151,184 38.3% 39.8%

2 2 Duster 133,648 33.8% 30.9%

3 3 Dokker 48,888 12.4% 12.9%

4 4 Logan 42,909 10.9% 11.2%

5 5 Lodgy 18,397 4.7% 5.1%


Misc 51 0.0% 0.0%


Total 395,077

Data source: Renault Group.

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