26 October 2018

Citroën Car/LCV Production By Model : 2017


Citroën has been going through a readjustment over the last few years. As profit has been given priority, volume has dropped. I applaud this initiative as it is what a sustainable business is based on. The data below includes the DS range which is coloured purple to differentiate it from Citroën branded models. LCVs are also included.

A drop in production of 9% was recorded in 2017, the third consecutive numerical loss and the largest of the three. It looks bad, but inspecting sales by region indicates all the fall is the China/SE Asia area. Citroën has a history of success in China but that appears to be changing.

The DS range was created to add a premium range to the PSA company as it is a more lucrative segment to be in. It hasn't gone well so far, partly because it takes more time to establish a premium brand's reputation. That said, the DS7 that was just released at the end of 2017 looks promising.

It's a tough market, especially in Europe where most of Citroën / DS cars are sold. Making money while keeping factories gainfully employed is a balancing act. We watch with interest as PSA walks that tightrope.


16 17 Model 2017 % +/-

2 1 C3 Range 345,947 31.3% 6%

1 2 C4 Range 238,221 21.5% -28%

3 3 Berlingo 165,953 15.0% 5%

4 4 C-Elysée 86,467 7.8% -32%

6 5 Jumper 60,817 5.5% 7%

5 6 C1 54,415 4.9% -17%

8 7 Jumpy 38,333 3.5% 14%

10 8 C5 Range 36,317 3.3% 172%

7 9 DS3 28,542 2.6% -30%

14 10 Spacetourer 13,764 1.2% 172%

9 11 DS4 11,644 1.1% -47%

11 12 DS5 7,307 0.7% -41%

13 13 Nemo 6,566 0.6% -25%

15 14 C6 6,064 0.5% 41%

12 15 DS6 2,976 0.3% -71%

16 16 C-Zero 1,167 0.1% -37%

- 17 DS7 1,004 0.1% n/a


Others 115 0.0%

Total 1,105,619
-9%

Data source: CCFA.

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