BMW MINI Global Model Sales : 2016-17

The Clubman is my pick of the range, but it is long

Sales for the MIN are at a record level for 2017, 3% above the previous year's record. Commencing production in the Netherlands has allowed this to happen. The UK site has capacity constraints and Magna Steyr in Austria only made the Countryman.

BMW has done some good things with MINI and others have fallen flat. The basic models have been retained while the fringe efforts have been binned. Four are left as seen below. The basic hatch has just over half the total, a figure it has held fairly consistently.

MINI
15	16	17	Model	2017	%	+/-		2016	%	+/-
1	1	1	Hatch	194,070	52.2%	-2%		198,373	55.1%	-11%
2	2	2	Countryman	84,888	22.8%	24%		68,301	19.0%	-15%
7	3	3	Clubman	59,572	16.0%	-6%		63,509	17.6%	694%
3	4	4	Convertible	33,351	9.0%	11%		30,050	8.3%	112%
			Total	371,881		3%		360,233		6%

The UK operation makes all but the Countryman, while the Born plant in the Netherlands is used to make that plus the Hatch. It now accounts for over 40% of the total, more than I expected. 

Plant Production
2	2	2	UK	223,817	57.0%	6%		210,971	59.9%	5%
7	3	3	Netherlands	168,969	43.0%	93%		87,609	24.9%	54%
3	4	4	Austria	-		-100%		53,528	15.2%	-35%
			Total	392,786		12%		352,108		3%

Data source: BMW Group.

I used to do an annual list of MINI production by nation. However, BMW has taken to combining MINI sales with BMW brand whenever it can so I cannot get enough data to make it worth the trouble. The reason is that some in the media have made a big thing of the Mercedes Brand passing the BMW brand to become the number one premium marque. With MINI added to BMW, it is still the largest so I think that is why BMW has resorted to this.  

The convertible, in case the absence of a roof wasn't noticed