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| Jag is on the up in Brazil |
In an unusual situation, the premium brands have dropped from 67,000 to 47,000 in two years, or 20,000 units. The total market has been retracting too so not a total surprise. What is though is that the big three german brands have worn more of the drop than the others.
If we first look at premium minus the big three, they have fallen just 1,000. JLR is by far the most popular here with about 60% of the total. It seems the bigger a brand is, the more it has dropped.
In the charts below, the % in the aqua line is comparing sales to the previous year, but otherwise it is the share the brand has of the total.
| Year | Brazil | 2017 | % | 2016 | % | 2015 | % | ||
| 15 | 16 | 17 | Brand | 13,126 | 5.8 | 12,409 | -13.1 | 14,285 | 3.1 |
| 1 | 1 | 1 | JLR | 7,742 | 59.0 | 7,493 | 60.4 | 9,327 | 65.3 |
| Land Rover | 6,481 | 49.4 | 6,697 | 54.0 | 8,814 | 61.7 | |||
| Jaguar | 1,261 | 9.6 | 796 | 6.4 | 513 | 3.6 | |||
| 2 | 2 | 2 | Volvo | 3,493 | 26.6 | 3,454 | 27.8 | 3,811 | 26.7 |
| 3 | 3 | 3 | Porsche | 1,175 | 9.0 | 997 | 8.0 | 732 | 5.1 |
| 4 | 4 | 4 | Lexus | 662 | 5.0 | 453 | 3.7 | 402 | 2.8 |
| 5 | 5 | 5 | Maserati | 54 | 0.4 | 12 | 0.1 | 13 | 0.1 |
Now taking all the above registrations and combining them into 'Others' below, they have become the largest part of the total, up from 4th just two years ago. That's because the BAM brands have absorbed the other 19,000 lost sales. Audi especially has done it tough.
| Year | Brazil | 2017 | % | 2016 | % | 2015 | % | ||
| 15 | 16 | 17 | Brand | 47,272 | -2.8 | 48,611 | -27.7 | 67,203 | 21.1 |
| 4 | 2 | 1 | Others | 13,126 | 27.8 | 12,409 | 25.5 | 14,285 | 21.3 |
| 3 | 4 | 2 | Mercedes | 12,475 | 26.4 | 11,306 | 23.3 | 17,527 | 26.1 |
| 1 | 1 | 3 | BMW Group | 11,758 | 24.9 | 13,296 | 27.4 | 17,850 | 26.6 |
| BMW | 10,170 | 21.5 | 11,860 | 24.4 | 15,856 | 23.6 | |||
| Mini | 1,588 | 3.4 | 1,436 | 3.0 | 1,994 | 3.0 | |||
| 2 | 3 | 4 | Audi | 9,913 | 21.0 | 11,600 | 23.9 | 17,541 | 26.1 |
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