Pakistan Vehicle Production - Brand : 2015-16

Pakistan isn't a wealthy nation, evidenced by the fact that CV production exceeds PCs. As the market is protected from imports, the numbers are a fair reflection of the situation. 215,000 units were made in 2016, down 6.5% on the previous year. Suzuki makes over half of total vehicles, Toyota also has a sizable presence with Honda the only other assembler of note.

Passenger Cars. Just three brands make up the total, hardly surprising given the number assembled. Honda was the only one to grow numerically, with the total down 2.1%. More brands such as Hyundai and Kia are said to be entering the assembly of cars here in the not too distant future.

Passenger Cars
15	16	Brand	Units '16	Share	+/-	Units '15	Share
1	1	Suzuki	92,387	51.7%	-6.5%	98,780	54.1%
2	2	Toyota	55,761	31.2%	-4.4%	58,309	31.9%
3	3	Honda	30,570	17.1%	20.1%	25,459	13.9%
		Total	178,718		-2.1%	182,548

Commercial vehicles. Suzuki is well ahead of the rest but share fell from 75% to 58%. Land rover assembled Defenders here and by 2015 it was on the way out as supply ended and was gone in 2016. 

Commercial Vehicles
15	16	Brand	Units '16	Share	+/-	Units '15	Share
1	1	Suzuki	20,689	57.6%	-41.9%	35,611	75.5%
2	2	Toyota	6,857	19.1%	17.6%	5,832	12.4%
3	3	Hino	3,700	10.3%	49.0%	2,483	5.3%
4	4	Isuzu	2,551	7.1%	108.2%	1,225	2.6%
6	5	Master	1,204	3.4%	49.0%	808	1.7%
7	6	Volvo UD	931	2.6%	8.6%	857	1.8%
5	-	Land Rover	-			322	0.7%
		Total	35,932		-23.8%	47,138
		Gr Total	214,650		-6.5%	229,686

Korea Vehicle Sales : 2000-09

A record 57,000 were sold in Korea in 2005

Things continued to change in the Korean market. GM acquired Daewoo Motors, the Daewoo commercial division was taken by Tata, Renault likewise Samsung and SAIC took over SsangYong. Other than that it was business as usual.

Hyundai retained just under 50% market share for the decade. Its sibling brand Kia was consistently in the high 20's. 'Others' - being mainly SsangYong and Samsung - did increase their share but were a bit wobbly. Daewoo was the loser, dropping from 17% to a paltry 8%. 96% for local vehicles was huge and Daewoo's share of that was now very small. Imports rose from virtually non-existent to just noticeable.

Yr	Hyundai	%	Kia	%	Other	%	Daewoo	%	Imports	%	Total
00	646,700	45	408,300	28	133,300	9	242,100	17	2,800	0	1,433,200
01	706,700	49	391,800	27	182,200	13	170,700	12	5,400	0	1,456,800
02	766,800	47	429,100	26	266,400	16	160,000	10	11,400	1	1,633,700
03	630,500	49	313,300	24	246,700	19	127,800	10	14,600	1	1,332,900
04	550,300	49	251,600	23	187,200	17	104,500	9	18,400	2	1,112,000
05	570,800	49	266,500	23	197,700	17	107,600	9	25,100	2	1,167,700
06	581,100	48	270,600	23	184,200	15	128,300	11	34,400	3	1,198,600
07	625,300	49	272,300	22	191,200	15	130,500	10	45,800	4	1,265,100
08	571,000	47	316,400	26	150,600	12	116,500	10	53,300	4	1,207,800
09	702,700	49	412,800	29	163,700	11	114,800	8	51,300	4	1,445,300

For the other two in the series, please click on the dates: 1990-99, 2010-17.

Korea Vehicle Sales : 1990-99

In a recent Australian car magazine it waxed lyrical about the Korean car industry. They had a Clark Kent style of man ripping his shirt apart to reveal a Korean flag on his chest. Call me cynical but I didn't buy the amazing rise of the industry because I know how much help it got and continues to get. Certainly Korea makes cars in goodly numbers but it is protected domestically by inordinate tariff barriers and has had government subsidies to help it along as well. No wonder it's so successful.

Of course it still has to make cars desirable in those markets that it has to genuinely compete and that has been achieved. The point I make is with the home market safely in its grasp, the profit made from that gives it a strong advantage.

Below in the chart we see Korean domestic sales by group. Hyundai and Hyundai Precision make up the first column. This is the most successful part of the Korean car industry. Through the 1990's it accounted for between 43-50% of local vehicle sales.

Then there is Kia and Asia Motors, the latter purchased by Kia in 1976 and gradually phased out. Kia itself filed for bankruptcy in 1997 and Hyundai moved in to become a shareholder and rescue it. It's share of the market varied form 21% to 35% over this decade.

Daewoo Motors was an ambitious company which along with Daewoo Heavy Industries had a reasonable share of domestic sales. It took over the troubled SsangYong company in 1998 but as that lasted only two years, SsangYong remains part of the 'Others' section. Daewoo/DHI ranged from 15 to 26% of the market.

Other Korean was mainly SsangYong which at best reached 9%. Also Samsung came along in 1998, but by 1999 it was already in trouble due to the Asian financial crisis. Lastly imports had just started and struggled to get 1% of sales due to the duties imposed. Would imports remain a rare treat for a privileged few?

	Hyundai	%	Kia	%	Daewoo	%	Other	%	Imports	%	Total
Yr	HDP		Asia		DHI		Korean
90	450,200	47	334,100	35	147,400	15	22,600	2	2,300	0	956,600
91	515,800	47	374,700	34	189,200	17	24,500	2	1,700	0	1,105,900
92	586,900	46	438,300	34	223,500	18	19,700	2	1,800	0	1,270,200
93	653,600	45	485,700	34	278,000	19	18,700	1	2,000	0	1,438,000
94	759,000	49	446,600	29	310,300	20	39,700	3	3,900	0	1,559,500
95	784,300	50	473,000	30	256,500	17	42,100	3	6,900	0	1,562,800
96	795,900	48	488,100	29	300,500	18	59,600	4	10,300	1	1,654,400
97	710,100	47	374,600	25	366,800	24	61,500	4	8,100	1	1,521,100
98	335,400	43	166,800	21	204,300	26	73,500	9	2,100	0	782,100
99	570,500	45	348,600	27	257,600	20	96,300	8	2,400	0	1,275,400

For the other two in the series, please click on the dates: 2000-09, 2010-17.
Picture credit: Ki hoon.