Australia / Canada JLR Comparison : 2010-16

For this comparison, I had to estimate sales in Australia by subtracting commercial vehicles and I'm satisfied with the result. Just over a million sales were achieved as an average for the last seven years, compared to the Canadian total of one and three quarter million.

Despite that, JLR is stronger in Australia and it's down to Land Rover. Australians prefer SUVs so hardly surprising. The last two years Jaguar has been almost identical in volume between the two countries.

Australia: Since 2010, JLR has taken 0.95% of total sales, a good result. Jaguar's share is 12.5% but the arrival of the F-Pace has clearly had an impact in 2016.

		Australia
		1,071,575
	Yr	LR	Jag	JLR	% Jag
	10	4,789	866	5,655	15.3
	11	5,832	693	6,525	10.6
	12	7,929	786	8,715	9.0
	13	8,350	1,105	9,455	11.7
	14	10,106	1,167	11,273	10.4
	15	11,885	1,292	13,177	9.8
	16	13,597	3,008	16,605	18.1
	Tot	62,488	8,917	71,405	12.5
	%	0.83	0.12	0.95

Canada: JLR are not so popular here, with 0.39% of the total. What is evident is the improvement over this period. There has been close to a four fold increase. Jaguar's share is 19.4%.

		Canada
		1,753,150
	Yr	LR	Jag	JLR	% Jag
	10	2,547	755	3,302	22.9
	11	3,228	776	4,004	19.4
	12	4,268	644	4,912	13.1
	13	5,136	1,263	6,399	19.7
	14	6,283	1,460	7,743	18.9
	15	7,720	1,296	9,016	14.4
	16	9,140	3,034	12,174	24.9
	Tot	38,322	9,228	47,550	19.4
	%	0.31	0.08	0.39

Summary: JLR has grown nicely in both places, with Canada slighty closing the gap.

Data source: VFACTS (Aus) & DesRosiers (Can).
Picture source: Netcarshow.