Toyota is a big player in the RSA. For passenger cars #2, but add light commercial vehicles and it is comfortably numero uno. Car demand here is a mix of standards, both better and lesser quality have a market. Doing both is what achieves the best results as many including Toyota do.
Some models you may be unfamiliar with.
The Etios is the second best seller in the range and it is a small car made in India and Brazil. It is sold only in selected markets where a budget car has a solid clientele.
The Fortuner is a mid-sized SUV built on a Hilux platform and is sold in many countries but few mature markets. It's a vehicle that is tough but lacks the driving refinement required in some nations.
Fifth comes the Avanza, a small MPV made especially for the Malaysian market and is sold in Asia and Africa. Again a model ideally suited for the RSA.
Toyota was the leading passenger car brand until 2010 when its slice of the pie was reduced quite substantially. Since then, it has steadily won back market share and is now close to winning back its top spot.
Summary: Conditions for car sales here are challenging, as overall sales slip downward presently. Some are struggling, others have the right mix of product to do well. Toyota have that mix, so for them it's business as usual.
|Toyota Passenger Car Sales : RSA|
|L Cr 200||478||633||800||778||1,077|
|L Cr SW||-||-||378||362||236|
Data source: Naamsa.