Ford UK Sales By Model : 2005-15

The Kuga is selling well in the UK

In the final in the series, Ford has stopped the slide in market share (now 13%). This revolves around the Fiesta, which in 2015 accounted for 40% of all Ford cars sold in the UK. 84,000 to 133,000 were sold in 2015. The Focus fell from 36 to 25% of total Ford cars and 124,000 to 84,000 sales. The mirror image between these in change of fortunes is remarkably close.

The Kuga now has established itself as a popular model in the range. The Mondeo has fallen from 17 to 6% of Ford cars, quite a drop. Ford sell eleven models categorised as passenger cars so the 'Others' figure has increased. In 1965, sales were based on four models. We want more variety and many more segments exist today.

Ford seems likely to reain the best selling brand in the UK for the foreseeable future. It doesn't take the same market share as it once did and no brand ever will, again. Those days are over. Much more choice will guarantee that.

Yr	Fiesta		Focus		Kuga		Mondeo		C-Max		Other		Total
05	84	24	124	36			58	17	21	6	61	18	348	14
06	104	30	119	35			48	14	19	5	55	16	344	15
07	103	29	118	34			48	14	20	6	60	17	349	15
08	95	29	102	31	4	1	44	14	22	7	56	17	323	15
09	117	37	94	30	10	3	34	11	9	3	52	16	316	16
10	103	37	78	28	12	4	30	11	8	3	50	18	280	14
11	96	36	82	31	11	4	20	8	19	7	38	14	266	14
12	109	39	83	29	11	4	22	8	17	7	41	15	282	14
13	122	39	87	28	14	4	16	5	20	6	51	16	311	14
14	131	40	85	26	24	7	14	4	18	6	53	16	327	13
15	133	40	84	25	33	10	20	6	16	5	48	14	335	13

Data source: SMMT.

For the first in the series: 1965-74.

Ford UK Sales By Model : 1995-2004

The Ford Ka was reasonably successful in the UK

Ford was losing it's vice like grip on the UK market. One source said it was due to pulling back on less profitable sales and fleet buyers being less likely to buy from a few models, with a more liberal attitude to choice becoming the norm. Whatever the reasons, Ford was shedding market share at a consistent rate.

Below sales are in thousands, so add three zeros. The smaller number to the right of each model column is share of the Ford total. The one exception is under 'Total', where the figure shows the share of total UK sales. Ford went down between 1995 to 1994 from 21% to 14%.

The Focus, Fiesta and Mondeo were dropping while new models such as the Ka and C-Max were not selling in sufficient volumes to make up the difference. Consumers were widening in their tastes and premium marques were growing. However, the only other brand near Ford was GM Vauxhall which was managing to hold on to its share of the market.

Yr	Escort		Fiesta		Mondeo		Ka		C-Max		Other		Total
	Focus
95	130	32	138	34	118	29					25	6	411	21
96	129	32	140	35	101	25					28	7	397	20
97	114	29	119	30	107	27	29	7			27	7	396	18
98	114	28	116	29	100	25	37	9			38	9	404	18
99	135	35	100	26	77	20	43	11			33	9	388	18
00	127	38	92	25	69	19	47	13			24	6	374	17
01	140	35	98	24	87	21	54	13			26	6	404	16
02	151	38	94	23	72	18	63	16	3	1	21	5	401	16
03	132	35	96	25	60	16	58	15	23	6	10	3	379	15
04	110	30	89	24	60	16	52	14	31	8	9	3	367	14

Data source: SMMT.

For the following article: 2005-15.

For the first in the series: 1965-74.

Ford UK Sales By Model : 1985-1994

The Ford Escort. A very practical car

Ford were now clearly the preeminent brand in the UK, but stumbled slightly through this period. Living in far away New Zealand, I can only look at the data to see why. Market share as a whole (extreme right column) was in the high 20's as the 1980's came to a close, but fell into the low 20's for the early 90's.

The Capri was over, without a replacement. The Granada class was finishing and the Escort with a boot (the Orion) was ending, absorbed in the Escort model as it should have always been. The Sierra was falling and only the arrival of the Mondeo in 1993 spared blushes for that segment. It was the Escort and Fiesta that were the backbone of the range.

Yr	Escort		Fiesta		Sierra		Orion		Granada		Other		Total
					Mondeo
85	157	32	124	26	102	32	65	13	26	5	11	2	486	27
86	157	30	144	28	114	30	55	11	37	7	8	2	515	27
87	178	31	153	26	140	31	69	12	35	6	4	1	580	29
88	173	30	145	25	163	30	68	12	35	6			584	26
89	181	30	149	25	176	30	69	11	34	6			609	26
90	142	28	151	30	129	25	51	10	34	7			507	25
91	110	29	117	30	94	24	40	10	25	6			386	24
92	121	34	107	30	77	22	33	9	15	4			353	22
93	122	32	110	29	109	29	24	6	14	4	2		382	21
94	144	34	124	30	127	30	1	0	11	3	12	3	419	22

Data source: SMMT.

For the following article: 1995-2004.

For the first in the series: 1965-74.